Professional Certificate in Advanced Viewability Analytics
-- ViewingNowThe Professional Certificate in Advanced Viewability Analytics is a comprehensive course designed to equip learners with the essential skills necessary to excel in the rapidly evolving field of digital advertising. This course focuses on the importance of viewability analytics, providing a deep understanding of industry-standard viewability metrics and measurement methodologies.
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โข Unit 1: Introduction to Viewability Analytics
โข Unit 2: Advanced Digital Advertising Concepts
โข Unit 3: Viewability Metrics & Standards
โข Unit 4: Data Collection & Analysis Techniques
โข Unit 5: Integration of Viewability Tracking Tools
โข Unit 6: Advanced Reporting & Visualization Solutions
โข Unit 7: Machine Learning in Viewability Analytics
โข Unit 8: Cross-Device & Multichannel Measurement
โข Unit 9: Fraud Detection & Brand Safety
โข Unit 10: Optimizing Campaigns with Viewability Insights
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