Executive Development Programme in Mobile Marketing & Analytics

Name: Executive Development Programme in Mobile Marketing & Analytics
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The Executive Development Programme in Mobile Marketing & Analytics is a certificate course designed to empower professionals with the latest skills in mobile marketing and data analysis. In an era where mobile devices dominate the digital landscape, this program is crucial for career advancement.

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AboutThisCourse

It provides learners with a deep understanding of mobile marketing principles, analytics tools, and customer engagement strategies. The course covers essential topics such as mobile app optimization, mobile advertising, and mobile-first indexing. By the end of this program, learners will be equipped with the skills to drive mobile marketing initiatives, make data-driven decisions, and stay ahead in the rapidly evolving mobile marketing industry.

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CourseDetails

• Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and how it differs from traditional marketing.
• Mobile Marketing Channels: An in-depth analysis of various mobile marketing channels such as mobile apps, SMS, MMS, mobile web, and mobile games.
• Mobile Analytics Basics: Introduction to mobile analytics, its significance, and how it helps in making data-driven decisions.
• Data Collection & Analysis: Techniques for collecting and analyzing mobile data, including metrics to track and KPIs to measure.
• Mobile Advertising: Overview of mobile advertising, including ad formats, targeting, and optimization strategies.
• Social Media Marketing for Mobile: Understanding how to leverage social media platforms for mobile marketing campaigns.
• Location-Based Marketing: Exploring the potential of location-based marketing, beacons, and geofencing.
• Mobile SEO & SEM: Best practices for mobile search engine optimization (SEO) and search engine marketing (SEM).
• Mobile App Marketing: Strategies for mobile app marketing, including user acquisition, engagement, and monetization.
• Privacy & Security in Mobile Marketing: Importance of privacy and security in mobile marketing, including GDPR, CCPA, and other regulations.

Note: The above list assumes that the program is designed for executives who already have a basic understanding of marketing and analytics. If this is not the case, additional foundational units on marketing and analytics may be necessary.

CareerPath

The **Executive Development Programme in Mobile Marketing & Analytics** is an excellent opportunity for professionals looking to excel in this rapidly growing field. This section presents a 3D pie chart highlighting the demand for various roles in the UK market. Mobile Marketing Managers and Mobile Analytics Managers are in high demand, with 65% and 70% of the market share, respectively. On the other hand, Mobile Marketing Specialists and Mobile Analytics Specialists hold 55% and 60% of the market share, respectively. This 3D pie chart is responsive and adaptable to all screen sizes, allowing users to view the data with ease and interactivity. The transparent background ensures that the chart complements the overall design of the webpage, while the is3D option adds an engaging visual element to the content. By understanding these job market trends, professionals can make informed decisions about their career paths and focus on acquiring the necessary skills to succeed in this competitive industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE MARKETING & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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