Executive Development Programme in Mobile Marketing & Analytics
-- ViewingNowThe Executive Development Programme in Mobile Marketing & Analytics is a certificate course designed to empower professionals with the latest skills in mobile marketing and data analysis. In an era where mobile devices dominate the digital landscape, this program is crucial for career advancement.
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⢠Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and how it differs from traditional marketing.
⢠Mobile Marketing Channels: An in-depth analysis of various mobile marketing channels such as mobile apps, SMS, MMS, mobile web, and mobile games.
⢠Mobile Analytics Basics: Introduction to mobile analytics, its significance, and how it helps in making data-driven decisions.
⢠Data Collection & Analysis: Techniques for collecting and analyzing mobile data, including metrics to track and KPIs to measure.
⢠Mobile Advertising: Overview of mobile advertising, including ad formats, targeting, and optimization strategies.
⢠Social Media Marketing for Mobile: Understanding how to leverage social media platforms for mobile marketing campaigns.
⢠Location-Based Marketing: Exploring the potential of location-based marketing, beacons, and geofencing.
⢠Mobile SEO & SEM: Best practices for mobile search engine optimization (SEO) and search engine marketing (SEM).
⢠Mobile App Marketing: Strategies for mobile app marketing, including user acquisition, engagement, and monetization.
⢠Privacy & Security in Mobile Marketing: Importance of privacy and security in mobile marketing, including GDPR, CCPA, and other regulations.
Note: The above list assumes that the program is designed for executives who already have a basic understanding of marketing and analytics. If this is not the case, additional foundational units on marketing and analytics may be necessary.
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