Executive Development Programme in Mobile Marketing & Analytics
-- ViewingNowThe Executive Development Programme in Mobile Marketing & Analytics is a certificate course designed to empower professionals with the latest skills in mobile marketing and data analysis. In an era where mobile devices dominate the digital landscape, this program is crucial for career advancement.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and how it differs from traditional marketing.
โข Mobile Marketing Channels: An in-depth analysis of various mobile marketing channels such as mobile apps, SMS, MMS, mobile web, and mobile games.
โข Mobile Analytics Basics: Introduction to mobile analytics, its significance, and how it helps in making data-driven decisions.
โข Data Collection & Analysis: Techniques for collecting and analyzing mobile data, including metrics to track and KPIs to measure.
โข Mobile Advertising: Overview of mobile advertising, including ad formats, targeting, and optimization strategies.
โข Social Media Marketing for Mobile: Understanding how to leverage social media platforms for mobile marketing campaigns.
โข Location-Based Marketing: Exploring the potential of location-based marketing, beacons, and geofencing.
โข Mobile SEO & SEM: Best practices for mobile search engine optimization (SEO) and search engine marketing (SEM).
โข Mobile App Marketing: Strategies for mobile app marketing, including user acquisition, engagement, and monetization.
โข Privacy & Security in Mobile Marketing: Importance of privacy and security in mobile marketing, including GDPR, CCPA, and other regulations.
Note: The above list assumes that the program is designed for executives who already have a basic understanding of marketing and analytics. If this is not the case, additional foundational units on marketing and analytics may be necessary.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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