Global Certificate in LinkedIn Ads: International Marketing

Name: Global Certificate in LinkedIn Ads: International Marketing
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The Global Certificate in LinkedIn Ads: International Marketing course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on LinkedIn Ads, a powerful platform for B2B marketing, and is in high industry demand as businesses continue to prioritize digital marketing strategies.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of how to leverage LinkedIn Ads to reach international audiences, generate leads, and increase brand awareness. The course covers everything from creating effective LinkedIn Ads campaigns to measuring and optimizing their performance. With a hands-on approach, learners will have the opportunity to apply their new skills to real-world scenarios, making them more marketable and competitive in the job market. By the end of the course, learners will have a solid understanding of LinkedIn Ads best practices and be prepared to take the LinkedIn Ads certification exam. This course is an excellent opportunity for marketers looking to expand their skillset, advance their careers, and stay ahead of the curve in the ever-evolving digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads: Understanding the platform, its benefits, and how it fits into international marketing strategies.
• Unit 2: LinkedIn Advertising Formats: Exploring different ad formats, such as sponsored content, sponsored InMail, text ads, and carousel ads.
• Unit 3: LinkedIn Audience Targeting: Learning about targeting options, including location, company, industry, job function, and audience attributes.
• Unit 4: Creating Effective LinkedIn Ads: Best practices for creating compelling ad copy, visuals, and calls to action.
• Unit 5: LinkedIn Campaign Management: Setting up and managing LinkedIn ad campaigns, including budgeting, bidding, and optimization strategies.
• Unit 6: Measuring LinkedIn Ad Performance: Understanding key performance metrics, such as click-through rate, conversion rate, and return on investment.
• Unit 7: LinkedIn Lead Generation: Strategies for generating leads using LinkedIn ads and tools like LinkedIn Lead Gen Forms.
• Unit 8: LinkedIn Account-Based Marketing: Leveraging LinkedIn ads for account-based marketing campaigns, including target account lists and personalized content.
• Unit 9: LinkedIn Video Ads: Best practices for creating and promoting video content on LinkedIn.
• Unit 10: LinkedIn Ads and International Marketing: Exploring cultural differences, language considerations, and legal requirements for LinkedIn ads in different regions.

Note: This list is not exhaustive and can be customized according to the needs and goals of the course.

CareerPath

In the global job market, the **Global Certificate in LinkedIn Ads: International Marketing** is a valuable asset for professionals seeking to specialize in digital advertising. The demand for experts with this certification is on the rise, particularly in the UK, where businesses are increasingly investing in LinkedIn ads for international marketing campaigns. Let's take a closer look at the roles and their respective market shares with a 3D pie chart. The chart below visualizes the various career options available to professionals with the Global Certificate in LinkedIn Ads: International Marketing, highlighting the percentage of job opportunities for each role. By focusing on these in-demand roles, you can enhance your skillset, increase your earning potential, and stay competitive in the ever-evolving international marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: INTERNATIONAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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