Global Certificate in LinkedIn Ads: International Marketing
-- ViewingNowThe Global Certificate in LinkedIn Ads: International Marketing course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on LinkedIn Ads, a powerful platform for B2B marketing, and is in high industry demand as businesses continue to prioritize digital marketing strategies.
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โข Unit 1: Introduction to LinkedIn Ads: Understanding the platform, its benefits, and how it fits into international marketing strategies.
โข Unit 2: LinkedIn Advertising Formats: Exploring different ad formats, such as sponsored content, sponsored InMail, text ads, and carousel ads.
โข Unit 3: LinkedIn Audience Targeting: Learning about targeting options, including location, company, industry, job function, and audience attributes.
โข Unit 4: Creating Effective LinkedIn Ads: Best practices for creating compelling ad copy, visuals, and calls to action.
โข Unit 5: LinkedIn Campaign Management: Setting up and managing LinkedIn ad campaigns, including budgeting, bidding, and optimization strategies.
โข Unit 6: Measuring LinkedIn Ad Performance: Understanding key performance metrics, such as click-through rate, conversion rate, and return on investment.
โข Unit 7: LinkedIn Lead Generation: Strategies for generating leads using LinkedIn ads and tools like LinkedIn Lead Gen Forms.
โข Unit 8: LinkedIn Account-Based Marketing: Leveraging LinkedIn ads for account-based marketing campaigns, including target account lists and personalized content.
โข Unit 9: LinkedIn Video Ads: Best practices for creating and promoting video content on LinkedIn.
โข Unit 10: LinkedIn Ads and International Marketing: Exploring cultural differences, language considerations, and legal requirements for LinkedIn ads in different regions.
Note: This list is not exhaustive and can be customized according to the needs and goals of the course.
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