Global Certificate in LinkedIn Ads: International Marketing
-- viendo ahoraThe Global Certificate in LinkedIn Ads: International Marketing course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on LinkedIn Ads, a powerful platform for B2B marketing, and is in high industry demand as businesses continue to prioritize digital marketing strategies.
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Acerca de este curso
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Detalles del Curso
• Unit 1: Introduction to LinkedIn Ads: Understanding the platform, its benefits, and how it fits into international marketing strategies.
• Unit 2: LinkedIn Advertising Formats: Exploring different ad formats, such as sponsored content, sponsored InMail, text ads, and carousel ads.
• Unit 3: LinkedIn Audience Targeting: Learning about targeting options, including location, company, industry, job function, and audience attributes.
• Unit 4: Creating Effective LinkedIn Ads: Best practices for creating compelling ad copy, visuals, and calls to action.
• Unit 5: LinkedIn Campaign Management: Setting up and managing LinkedIn ad campaigns, including budgeting, bidding, and optimization strategies.
• Unit 6: Measuring LinkedIn Ad Performance: Understanding key performance metrics, such as click-through rate, conversion rate, and return on investment.
• Unit 7: LinkedIn Lead Generation: Strategies for generating leads using LinkedIn ads and tools like LinkedIn Lead Gen Forms.
• Unit 8: LinkedIn Account-Based Marketing: Leveraging LinkedIn ads for account-based marketing campaigns, including target account lists and personalized content.
• Unit 9: LinkedIn Video Ads: Best practices for creating and promoting video content on LinkedIn.
• Unit 10: LinkedIn Ads and International Marketing: Exploring cultural differences, language considerations, and legal requirements for LinkedIn ads in different regions.
Note: This list is not exhaustive and can be customized according to the needs and goals of the course.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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