Executive Development Programme in Mobile Retargeting and Automation

Name: Executive Development Programme in Mobile Retargeting and Automation
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The Executive Development Programme in Mobile Retargeting and Automation is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme emphasizes the importance of retargeting and automation in the mobile marketing industry, addressing the growing demand for experts who can effectively leverage these strategies to drive business growth.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in mobile retargeting and automation, enabling them to create data-driven marketing campaigns that engage and convert users. The course curriculum covers key topics such as user segmentation, campaign optimization, and attribution modeling, providing a comprehensive understanding of the mobile marketing ecosystem. Upon completion, learners will be equipped with the skills and knowledge necessary to advance their careers in mobile marketing, advertising, and analytics. Stand out in a competitive industry by mastering the art of mobile retargeting and automation with this executive development programme.

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CourseDetails

• Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Performance Indicators (KPIs) in Mobile Retargeting
• Mobile User Behavior Analysis: Analyzing User Behavior, Segmentation Strategies, Buyer Personas, Customer Journey Mapping
• Mobile Retargeting Campaign Planning: Setting Objectives, Identifying Target Audience, Selecting Mobile Retargeting Platforms, Budget Allocation
• Creative Strategy for Mobile Retargeting: Designing Engaging Ad Creative, Mobile-Optimized Landing Pages, Call-to-Action (CTA) Techniques
• Mobile Ad Formats and Best Practices: Display Ads, Video Ads, Native Ads, Rich Media Ads, A/B Testing and Optimization
• Data-Driven Mobile Retargeting: Utilizing Data for Personalization, Dynamic Creative Optimization (DCO), Real-Time Bidding (RTB)
• Automation in Mobile Retargeting: Introduction to Marketing Automation, Automated Ad Sequencing, Cross-Channel Retargeting Campaigns
• Performance Measurement and Attribution in Mobile Retargeting: Multi-Touch Attribution, Funnel Analysis, Return on Ad Spend (ROAS)
• Case Studies in Mobile Retargeting and Automation: Success Stories, Key Learnings, Best Practices

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE RETARGETING AND AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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