Executive Development Programme in Mobile Retargeting and Automation

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The Executive Development Programme in Mobile Retargeting and Automation is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme emphasizes the importance of retargeting and automation in the mobile marketing industry, addressing the growing demand for experts who can effectively leverage these strategies to drive business growth.

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About this course

By enrolling in this course, learners will gain essential skills in mobile retargeting and automation, enabling them to create data-driven marketing campaigns that engage and convert users. The course curriculum covers key topics such as user segmentation, campaign optimization, and attribution modeling, providing a comprehensive understanding of the mobile marketing ecosystem. Upon completion, learners will be equipped with the skills and knowledge necessary to advance their careers in mobile marketing, advertising, and analytics. Stand out in a competitive industry by mastering the art of mobile retargeting and automation with this executive development programme.

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Course Details

Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Performance Indicators (KPIs) in Mobile Retargeting
Mobile User Behavior Analysis: Analyzing User Behavior, Segmentation Strategies, Buyer Personas, Customer Journey Mapping
Mobile Retargeting Campaign Planning: Setting Objectives, Identifying Target Audience, Selecting Mobile Retargeting Platforms, Budget Allocation
Creative Strategy for Mobile Retargeting: Designing Engaging Ad Creative, Mobile-Optimized Landing Pages, Call-to-Action (CTA) Techniques
Mobile Ad Formats and Best Practices: Display Ads, Video Ads, Native Ads, Rich Media Ads, A/B Testing and Optimization
Data-Driven Mobile Retargeting: Utilizing Data for Personalization, Dynamic Creative Optimization (DCO), Real-Time Bidding (RTB)
Automation in Mobile Retargeting: Introduction to Marketing Automation, Automated Ad Sequencing, Cross-Channel Retargeting Campaigns
Performance Measurement and Attribution in Mobile Retargeting: Multi-Touch Attribution, Funnel Analysis, Return on Ad Spend (ROAS)
Case Studies in Mobile Retargeting and Automation: Success Stories, Key Learnings, Best Practices

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE RETARGETING AND AUTOMATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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