Executive Development Programme in Mobile Retargeting and Automation
-- viewing nowThe Executive Development Programme in Mobile Retargeting and Automation is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme emphasizes the importance of retargeting and automation in the mobile marketing industry, addressing the growing demand for experts who can effectively leverage these strategies to drive business growth.
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Course Details
• Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Performance Indicators (KPIs) in Mobile Retargeting
• Mobile User Behavior Analysis: Analyzing User Behavior, Segmentation Strategies, Buyer Personas, Customer Journey Mapping
• Mobile Retargeting Campaign Planning: Setting Objectives, Identifying Target Audience, Selecting Mobile Retargeting Platforms, Budget Allocation
• Creative Strategy for Mobile Retargeting: Designing Engaging Ad Creative, Mobile-Optimized Landing Pages, Call-to-Action (CTA) Techniques
• Mobile Ad Formats and Best Practices: Display Ads, Video Ads, Native Ads, Rich Media Ads, A/B Testing and Optimization
• Data-Driven Mobile Retargeting: Utilizing Data for Personalization, Dynamic Creative Optimization (DCO), Real-Time Bidding (RTB)
• Automation in Mobile Retargeting: Introduction to Marketing Automation, Automated Ad Sequencing, Cross-Channel Retargeting Campaigns
• Performance Measurement and Attribution in Mobile Retargeting: Multi-Touch Attribution, Funnel Analysis, Return on Ad Spend (ROAS)
• Case Studies in Mobile Retargeting and Automation: Success Stories, Key Learnings, Best Practices
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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