Executive Development Programme in Mobile Retargeting and Automation
-- ViewingNowThe Executive Development Programme in Mobile Retargeting and Automation is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme emphasizes the importance of retargeting and automation in the mobile marketing industry, addressing the growing demand for experts who can effectively leverage these strategies to drive business growth.
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โข Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Performance Indicators (KPIs) in Mobile Retargeting
โข Mobile User Behavior Analysis: Analyzing User Behavior, Segmentation Strategies, Buyer Personas, Customer Journey Mapping
โข Mobile Retargeting Campaign Planning: Setting Objectives, Identifying Target Audience, Selecting Mobile Retargeting Platforms, Budget Allocation
โข Creative Strategy for Mobile Retargeting: Designing Engaging Ad Creative, Mobile-Optimized Landing Pages, Call-to-Action (CTA) Techniques
โข Mobile Ad Formats and Best Practices: Display Ads, Video Ads, Native Ads, Rich Media Ads, A/B Testing and Optimization
โข Data-Driven Mobile Retargeting: Utilizing Data for Personalization, Dynamic Creative Optimization (DCO), Real-Time Bidding (RTB)
โข Automation in Mobile Retargeting: Introduction to Marketing Automation, Automated Ad Sequencing, Cross-Channel Retargeting Campaigns
โข Performance Measurement and Attribution in Mobile Retargeting: Multi-Touch Attribution, Funnel Analysis, Return on Ad Spend (ROAS)
โข Case Studies in Mobile Retargeting and Automation: Success Stories, Key Learnings, Best Practices
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