Certificate in LinkedIn Ads: Ad Formats

Name: Certificate in LinkedIn Ads: Ad Formats
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The Certificate in LinkedIn Ads: Ad Formats course is essential for professionals seeking to enhance their digital marketing skills. This program focuses on LinkedIn, a platform with over 740 million members, offering immense opportunities for B2B marketing.

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AboutThisCourse

In this course, you will learn about various LinkedIn ad formats, including Sponsored Content, InMail, Text Ads, and Carousel Ads. Understanding these formats is crucial for creating effective advertising campaigns that engage professionals and drive business results. By completing this course, you will gain the skills to create and manage impactful LinkedIn ad campaigns, increasing your value as a marketer in today's digital-focused economy. As businesses continue to invest in LinkedIn advertising, there is high industry demand for professionals with expertise in this area, making this course an excellent opportunity for career advancement.

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CourseDetails

• Introduction to LinkedIn Ads: Understanding the platform, benefits, and objectives
• LinkedIn Ad Formats: Sponsored Content, Text Ads, Sponsored InMail, Carousel Ads, Video Ads, and Dynamic Ads
• Sponsored Content: Best practices, creating and optimizing content
• Text Ads: Writing compelling ad copy, targeting options
• Sponsored InMail: Messaging strategies, creating effective InMail campaigns
• Carousel Ads: Designing engaging visual stories, creating a narrative
• Video Ads: Crafting a powerful video marketing strategy, optimizing for viewer engagement
• Dynamic Ads: Personalizing ads, targeting specific audience segments
• LinkedIn Lead Gen Forms: Creating high-converting lead generation campaigns
• Analyzing and Optimizing LinkedIn Ad Performance: Using LinkedIn Analytics, A/B testing, and continuous improvement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN LINKEDIN ADS: AD FORMATS

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London School of International Business (LSIB)

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05 May 2025

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