Certificate in LinkedIn Ads: Ad Formats

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The Certificate in LinkedIn Ads: Ad Formats course is essential for professionals seeking to enhance their digital marketing skills. This program focuses on LinkedIn, a platform with over 740 million members, offering immense opportunities for B2B marketing.

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About this course

In this course, you will learn about various LinkedIn ad formats, including Sponsored Content, InMail, Text Ads, and Carousel Ads. Understanding these formats is crucial for creating effective advertising campaigns that engage professionals and drive business results. By completing this course, you will gain the skills to create and manage impactful LinkedIn ad campaigns, increasing your value as a marketer in today's digital-focused economy. As businesses continue to invest in LinkedIn advertising, there is high industry demand for professionals with expertise in this area, making this course an excellent opportunity for career advancement.

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Course Details

Introduction to LinkedIn Ads: Understanding the platform, benefits, and objectives
LinkedIn Ad Formats: Sponsored Content, Text Ads, Sponsored InMail, Carousel Ads, Video Ads, and Dynamic Ads
Sponsored Content: Best practices, creating and optimizing content
Text Ads: Writing compelling ad copy, targeting options
Sponsored InMail: Messaging strategies, creating effective InMail campaigns
Carousel Ads: Designing engaging visual stories, creating a narrative
Video Ads: Crafting a powerful video marketing strategy, optimizing for viewer engagement
Dynamic Ads: Personalizing ads, targeting specific audience segments
LinkedIn Lead Gen Forms: Creating high-converting lead generation campaigns
Analyzing and Optimizing LinkedIn Ad Performance: Using LinkedIn Analytics, A/B testing, and continuous improvement

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN LINKEDIN ADS: AD FORMATS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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