Certificate in LinkedIn Ads: Ad Formats
-- ViewingNowThe Certificate in LinkedIn Ads: Ad Formats course is essential for professionals seeking to enhance their digital marketing skills. This program focuses on LinkedIn, a platform with over 740 million members, offering immense opportunities for B2B marketing.
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โข Introduction to LinkedIn Ads: Understanding the platform, benefits, and objectives
โข LinkedIn Ad Formats: Sponsored Content, Text Ads, Sponsored InMail, Carousel Ads, Video Ads, and Dynamic Ads
โข Sponsored Content: Best practices, creating and optimizing content
โข Text Ads: Writing compelling ad copy, targeting options
โข Sponsored InMail: Messaging strategies, creating effective InMail campaigns
โข Carousel Ads: Designing engaging visual stories, creating a narrative
โข Video Ads: Crafting a powerful video marketing strategy, optimizing for viewer engagement
โข Dynamic Ads: Personalizing ads, targeting specific audience segments
โข LinkedIn Lead Gen Forms: Creating high-converting lead generation campaigns
โข Analyzing and Optimizing LinkedIn Ad Performance: Using LinkedIn Analytics, A/B testing, and continuous improvement
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