Global Certificate in Connected Marketing ROI Strategies

Name: Global Certificate in Connected Marketing ROI Strategies
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The Global Certificate in Connected Marketing ROI Strategies is a comprehensive course designed to empower marketing professionals with the skills to maximize returns on their marketing investments. In today's data-driven world, the ability to measure and optimize marketing performance is crucial for career advancement.

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AboutThisCourse

This course is vital for marketing professionals looking to stay ahead in the industry, as it provides a deep understanding of marketing analytics, attribution models, and ROI strategies. By learning how to connect marketing efforts across channels and devices, learners can create seamless, personalized customer experiences that drive business growth. Equipped with these essential skills, learners will be able to make informed decisions, allocate marketing budgets effectively, and demonstrate the value of their marketing initiatives to stakeholders. As a result, this course is an excellent opportunity for marketing professionals to enhance their expertise, increase their earning potential, and advance their careers.

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CourseDetails

• Marketing Analytics Fundamentals: Understanding key metrics, data-driven decision making, and performance measurement. • Multi-Channel Marketing Strategies: Integrating channels, cross-platform campaigns, and customer journey mapping. • Attribution Models: Linear, time-decay, position-based, and custom attribution models for accurate ROI tracking. • Marketing Technology Stack: Marketing automation, customer relationship management (CRM), and business intelligence tools. • Data Visualization and Reporting: Turning raw data into actionable insights, data storytelling, and effective reporting. • Conversion Rate Optimization (CRO): A/B testing, landing page optimization, and funnel analysis. • Customer Lifetime Value (CLV) and Retention: Calculating CLV, measuring churn rate, and loyalty program strategies. • Predictive Analytics and Machine Learning: Using AI to forecast marketing trends, customer behavior, and automating marketing efforts. • Privacy Compliance and Data Security: GDPR, CCPA, and maintaining customer trust in the digital age.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CONNECTED MARKETING ROI STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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