Global Certificate in Connected Marketing ROI Strategies
-- viewing nowThe Global Certificate in Connected Marketing ROI Strategies is a comprehensive course designed to empower marketing professionals with the skills to maximize returns on their marketing investments. In today's data-driven world, the ability to measure and optimize marketing performance is crucial for career advancement.
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Course Details
• Marketing Analytics Fundamentals: Understanding key metrics, data-driven decision making, and performance measurement.<br> • Multi-Channel Marketing Strategies: Integrating channels, cross-platform campaigns, and customer journey mapping.<br> • Attribution Models: Linear, time-decay, position-based, and custom attribution models for accurate ROI tracking.<br> • Marketing Technology Stack: Marketing automation, customer relationship management (CRM), and business intelligence tools.<br> • Data Visualization and Reporting: Turning raw data into actionable insights, data storytelling, and effective reporting.<br> • Conversion Rate Optimization (CRO): A/B testing, landing page optimization, and funnel analysis.<br> • Customer Lifetime Value (CLV) and Retention: Calculating CLV, measuring churn rate, and loyalty program strategies.<br> • Predictive Analytics and Machine Learning: Using AI to forecast marketing trends, customer behavior, and automating marketing efforts.<br> • Privacy Compliance and Data Security: GDPR, CCPA, and maintaining customer trust in the digital age.<br>
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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