Global Certificate in Connected Marketing ROI Strategies
-- ViewingNowThe Global Certificate in Connected Marketing ROI Strategies is a comprehensive course designed to empower marketing professionals with the skills to maximize returns on their marketing investments. In today's data-driven world, the ability to measure and optimize marketing performance is crucial for career advancement.
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โข Marketing Analytics Fundamentals: Understanding key metrics, data-driven decision making, and performance measurement.<br> โข Multi-Channel Marketing Strategies: Integrating channels, cross-platform campaigns, and customer journey mapping.<br> โข Attribution Models: Linear, time-decay, position-based, and custom attribution models for accurate ROI tracking.<br> โข Marketing Technology Stack: Marketing automation, customer relationship management (CRM), and business intelligence tools.<br> โข Data Visualization and Reporting: Turning raw data into actionable insights, data storytelling, and effective reporting.<br> โข Conversion Rate Optimization (CRO): A/B testing, landing page optimization, and funnel analysis.<br> โข Customer Lifetime Value (CLV) and Retention: Calculating CLV, measuring churn rate, and loyalty program strategies.<br> โข Predictive Analytics and Machine Learning: Using AI to forecast marketing trends, customer behavior, and automating marketing efforts.<br> โข Privacy Compliance and Data Security: GDPR, CCPA, and maintaining customer trust in the digital age.<br>
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