Executive Development Programme in Web Analytics for Strategic Planning

-- ViewingNow

The Executive Development Programme in Web Analytics for Strategic Planning is a certificate course that empowers learners with the necessary skills to leverage web analytics in strategic planning. In today's digital age, understanding user behavior and website performance is crucial for businesses to thrive.

4,5
Based on 2.267 reviews

5.941+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

AboutThisCourse

This course focuses on filling the knowledge gap in web analytics, equipping learners with essential skills to make informed decisions, optimize digital strategies, and drive business growth. With a strong emphasis on industry best practices, the course covers various topics, including data analysis, segmentation, conversion tracking, and attribution modeling. Learners will gain hands-on experience with industry-standard tools such as Google Analytics and Adobe Analytics, enabling them to extract valuable insights and translate data into actionable strategies. As organizations increasingly rely on digital channels for marketing, sales, and customer engagement, the demand for web analytics professionals is soaring. Completing this course will not only distinguish learners in the job market but also equip them with the skills to advance their careers in web analytics, digital marketing, and strategic planning.

HundredPercentOnline

LearnFromAnywhere

ShareableCertificate

AddToLinkedIn

TwoMonthsToComplete

AtTwoThreeHoursAWeek

StartAnytime

NoWaitingPeriod

CourseDetails

• Introduction to Web Analytics: Understanding the basics of web analytics, its importance, and how it can be used to drive business decisions.
• Data Collection and Analysis: Learning the various methods of data collection, processing, and analysis using different web analytics tools.
• Key Performance Indicators (KPIs): Identifying and tracking the most important metrics for your business, and understanding how to use them to measure success.
• Segmentation and Targeting: Learning how to segment your audience, and how to use that information to create targeted campaigns that drive conversions.
• Attribution Modeling: Understanding the different attribution models available and how to use them to accurately measure the impact of your marketing efforts.
• Data Visualization and Reporting: Learning how to present data in a clear and actionable way, and how to create reports that provide insights and drive decisions.
• Integrating Web Analytics with CRM and Other Systems: Understanding how to integrate web analytics data with other business systems, such as CRM, to create a single view of the customer.
• Privacy and Compliance: Learning about the legal and ethical considerations around web analytics, including data privacy and compliance with regulations such as GDPR.
• Strategic Planning with Web Analytics: Understanding how to use web analytics data to inform strategic planning, including setting goals, identifying opportunities, and making data-driven decisions.

Note: The above list is not exhaustive and the actual units may vary based on the program's objectives and the learner's needs.

CareerPath

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

NoPriorQualifications

CourseStatus

CourseProvidesPractical

  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

ReceiveCertificateCompletion

WhyPeopleChooseUs

LoadingReviews

FrequentlyAskedQuestions

WhatMakesCourseUnique

▼

HowLongCompleteCourse

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

WhenCanIStartCourse

▼

WhatIsCourseFormat

▼

CourseFee

MostPopular
FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
Start Now
StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
Start Now
WhatsIncludedBothPlans
  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
AllInclusivePricing

GetCourseInformation

WellSendDetailedInformation

PayAsCompany

RequestInvoiceCompany

PayByInvoice

EarnCareerCertificate

SampleCertificateBackground
EXECUTIVE DEVELOPMENT PROGRAMME IN WEB ANALYTICS FOR STRATEGIC PLANNING
IsAwardedTo
LearnerName
WhoHasCompletedProgramme
London School of International Business (LSIB)
AwardedOn
05 May 2025
BlockchainId s-1-a-2-m-3-p-4-l-5-e
AddCredentialToProfile
SSB Logo

4.8
Nova Inscrição
→ Ver Curso