Executive Development Programme in Web Analytics for Strategic Planning
-- viewing nowThe Executive Development Programme in Web Analytics for Strategic Planning is a certificate course that empowers learners with the necessary skills to leverage web analytics in strategic planning. In today's digital age, understanding user behavior and website performance is crucial for businesses to thrive.
5,941+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Web Analytics: Understanding the basics of web analytics, its importance, and how it can be used to drive business decisions.
• Data Collection and Analysis: Learning the various methods of data collection, processing, and analysis using different web analytics tools.
• Key Performance Indicators (KPIs): Identifying and tracking the most important metrics for your business, and understanding how to use them to measure success.
• Segmentation and Targeting: Learning how to segment your audience, and how to use that information to create targeted campaigns that drive conversions.
• Attribution Modeling: Understanding the different attribution models available and how to use them to accurately measure the impact of your marketing efforts.
• Data Visualization and Reporting: Learning how to present data in a clear and actionable way, and how to create reports that provide insights and drive decisions.
• Integrating Web Analytics with CRM and Other Systems: Understanding how to integrate web analytics data with other business systems, such as CRM, to create a single view of the customer.
• Privacy and Compliance: Learning about the legal and ethical considerations around web analytics, including data privacy and compliance with regulations such as GDPR.
• Strategic Planning with Web Analytics: Understanding how to use web analytics data to inform strategic planning, including setting goals, identifying opportunities, and making data-driven decisions.
Note: The above list is not exhaustive and the actual units may vary based on the program's objectives and the learner's needs.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate