Executive Development Programme in Web Analytics for Strategic Planning
-- ViewingNowThe Executive Development Programme in Web Analytics for Strategic Planning is a certificate course that empowers learners with the necessary skills to leverage web analytics in strategic planning. In today's digital age, understanding user behavior and website performance is crucial for businesses to thrive.
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⢠Introduction to Web Analytics: Understanding the basics of web analytics, its importance, and how it can be used to drive business decisions.
⢠Data Collection and Analysis: Learning the various methods of data collection, processing, and analysis using different web analytics tools.
⢠Key Performance Indicators (KPIs): Identifying and tracking the most important metrics for your business, and understanding how to use them to measure success.
⢠Segmentation and Targeting: Learning how to segment your audience, and how to use that information to create targeted campaigns that drive conversions.
⢠Attribution Modeling: Understanding the different attribution models available and how to use them to accurately measure the impact of your marketing efforts.
⢠Data Visualization and Reporting: Learning how to present data in a clear and actionable way, and how to create reports that provide insights and drive decisions.
⢠Integrating Web Analytics with CRM and Other Systems: Understanding how to integrate web analytics data with other business systems, such as CRM, to create a single view of the customer.
⢠Privacy and Compliance: Learning about the legal and ethical considerations around web analytics, including data privacy and compliance with regulations such as GDPR.
⢠Strategic Planning with Web Analytics: Understanding how to use web analytics data to inform strategic planning, including setting goals, identifying opportunities, and making data-driven decisions.
Note: The above list is not exhaustive and the actual units may vary based on the program's objectives and the learner's needs.
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