Global Certificate in Data-Driven Web Analytics for Growth

Name: Global Certificate in Data-Driven Web Analytics for Growth
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The Global Certificate in Data-Driven Web Analytics for Growth is a comprehensive course designed to empower professionals with data-driven web analytics skills. This certification focuses on the importance of data-driven decision-making for business growth and the role of web analytics in achieving it.

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AboutThisCourse

In today's digital age, the demand for professionals with web analytics skills is at an all-time high. This course equips learners with essential skills for career advancement, including understanding user behavior, tracking website performance, and making data-driven decisions. Throughout the course, learners gain hands-on experience with industry-leading tools such as Google Analytics and Data Studio, enabling them to extract and interpret valuable insights from web data. By the end of the course, learners will have a solid understanding of how to leverage web analytics for growth and be well-positioned to advance their careers.

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CourseDetails

• Web Analytics Fundamentals: Introduction to web analytics, data-driven decision making, key performance indicators (KPIs), and web analytics tools.
• Data Collection & Processing: Understanding data sources, tracking codes, data collection methods, data cleaning, and data processing techniques.
• Data Analysis Techniques: Descriptive and inferential statistics, statistical significance, correlation and causation, and data visualization.
• Segmentation & Personas: Customer segmentation, persona development, and their application in web analytics.
• Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, multivariate testing, and conversion funnels.
• Attribution Models: Linear, time-decay, position-based, and custom attribution models, and their impact on marketing decisions.
• Marketing Analytics: Integrating web analytics with marketing campaigns, email marketing, social media analytics, and mobile app analytics.
• Data Privacy & Security: Understanding data privacy regulations, data security, and ethical considerations in web analytics.
• Data Storytelling & Communication: Presenting data insights, data storytelling, and communicating insights to stakeholders.
• Growth Strategies & Data-Driven Decision Making: Developing growth strategies, using data to make informed decisions, and continuous improvement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-DRIVEN WEB ANALYTICS FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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