Global Certificate in Data-Driven Web Analytics for Growth
-- ViewingNowThe Global Certificate in Data-Driven Web Analytics for Growth is a comprehensive course designed to empower professionals with data-driven web analytics skills. This certification focuses on the importance of data-driven decision-making for business growth and the role of web analytics in achieving it.
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⢠Web Analytics Fundamentals: Introduction to web analytics, data-driven decision making, key performance indicators (KPIs), and web analytics tools.
⢠Data Collection & Processing: Understanding data sources, tracking codes, data collection methods, data cleaning, and data processing techniques.
⢠Data Analysis Techniques: Descriptive and inferential statistics, statistical significance, correlation and causation, and data visualization.
⢠Segmentation & Personas: Customer segmentation, persona development, and their application in web analytics.
⢠Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, multivariate testing, and conversion funnels.
⢠Attribution Models: Linear, time-decay, position-based, and custom attribution models, and their impact on marketing decisions.
⢠Marketing Analytics: Integrating web analytics with marketing campaigns, email marketing, social media analytics, and mobile app analytics.
⢠Data Privacy & Security: Understanding data privacy regulations, data security, and ethical considerations in web analytics.
⢠Data Storytelling & Communication: Presenting data insights, data storytelling, and communicating insights to stakeholders.
⢠Growth Strategies & Data-Driven Decision Making: Developing growth strategies, using data to make informed decisions, and continuous improvement.
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