Global Certificate in Data-Driven Web Analytics for Growth

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The Global Certificate in Data-Driven Web Analytics for Growth is a comprehensive course designed to empower professionals with data-driven web analytics skills. This certification focuses on the importance of data-driven decision-making for business growth and the role of web analytics in achieving it.

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About this course

In today's digital age, the demand for professionals with web analytics skills is at an all-time high. This course equips learners with essential skills for career advancement, including understanding user behavior, tracking website performance, and making data-driven decisions. Throughout the course, learners gain hands-on experience with industry-leading tools such as Google Analytics and Data Studio, enabling them to extract and interpret valuable insights from web data. By the end of the course, learners will have a solid understanding of how to leverage web analytics for growth and be well-positioned to advance their careers.

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Course Details

Web Analytics Fundamentals: Introduction to web analytics, data-driven decision making, key performance indicators (KPIs), and web analytics tools.
Data Collection & Processing: Understanding data sources, tracking codes, data collection methods, data cleaning, and data processing techniques.
Data Analysis Techniques: Descriptive and inferential statistics, statistical significance, correlation and causation, and data visualization.
Segmentation & Personas: Customer segmentation, persona development, and their application in web analytics.
Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, multivariate testing, and conversion funnels.
Attribution Models: Linear, time-decay, position-based, and custom attribution models, and their impact on marketing decisions.
Marketing Analytics: Integrating web analytics with marketing campaigns, email marketing, social media analytics, and mobile app analytics.
Data Privacy & Security: Understanding data privacy regulations, data security, and ethical considerations in web analytics.
Data Storytelling & Communication: Presenting data insights, data storytelling, and communicating insights to stakeholders.
Growth Strategies & Data-Driven Decision Making: Developing growth strategies, using data to make informed decisions, and continuous improvement.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN DATA-DRIVEN WEB ANALYTICS FOR GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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