Global Certificate in Data-Driven Web Analytics for Growth
-- viewing nowThe Global Certificate in Data-Driven Web Analytics for Growth is a comprehensive course designed to empower professionals with data-driven web analytics skills. This certification focuses on the importance of data-driven decision-making for business growth and the role of web analytics in achieving it.
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Course Details
• Web Analytics Fundamentals: Introduction to web analytics, data-driven decision making, key performance indicators (KPIs), and web analytics tools.
• Data Collection & Processing: Understanding data sources, tracking codes, data collection methods, data cleaning, and data processing techniques.
• Data Analysis Techniques: Descriptive and inferential statistics, statistical significance, correlation and causation, and data visualization.
• Segmentation & Personas: Customer segmentation, persona development, and their application in web analytics.
• Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, multivariate testing, and conversion funnels.
• Attribution Models: Linear, time-decay, position-based, and custom attribution models, and their impact on marketing decisions.
• Marketing Analytics: Integrating web analytics with marketing campaigns, email marketing, social media analytics, and mobile app analytics.
• Data Privacy & Security: Understanding data privacy regulations, data security, and ethical considerations in web analytics.
• Data Storytelling & Communication: Presenting data insights, data storytelling, and communicating insights to stakeholders.
• Growth Strategies & Data-Driven Decision Making: Developing growth strategies, using data to make informed decisions, and continuous improvement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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