Executive Development Programme Ad Fraud & Crisis Management

Name: Executive Development Programme Ad Fraud & Crisis Management
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The Executive Development Programme in Ad Fraud & Crisis Management is a certificate course designed to empower professionals with the knowledge and skills to combat advertising fraud and manage related crises. In an era where digital advertising spending exceeds $300 billion, ad fraud is a growing concern, costing businesses billions annually.

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AboutThisCourse

This course is critical for industry professionals seeking to safeguard their organizations from financial losses, brand damage, and loss of consumer trust due to ad fraud. It provides learners with essential skills in ad fraud detection, prevention, and crisis management, making them valuable assets in their organizations. By the end of the course, learners will be able to develop robust ad fraud strategies, manage crises effectively, and drive growth in their digital advertising efforts. This course is not only timely but also essential for professionals aiming to advance their careers in the rapidly evolving digital advertising landscape.

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CourseDetails

• Ad Fraud Fundamentals
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Understanding Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Action
• Ad Fraud Detection Techniques: Machine Learning, Statistical Analysis, and Rule-Based Systems
• Ad Fraud Prevention Strategies: Whitelisting, Blacklisting, and Real-Time Filtering
• Crisis Management for Ad Fraud: Developing a Response Plan, Communicating with Stakeholders, and Mitigating Damage
• Legal and Regulatory Considerations in Ad Fraud: Data Privacy, False Advertising, and Consumer Protection Laws
• Case Studies of Ad Fraud Crisis Management: Examples of Successful and Unsuccessful Responses
• Future Trends in Ad Fraud and Crisis Management: Emerging Threats and Innovative Solutions

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & CRISIS MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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