Executive Development Programme Ad Fraud & Crisis Management
-- viewing nowThe Executive Development Programme in Ad Fraud & Crisis Management is a certificate course designed to empower professionals with the knowledge and skills to combat advertising fraud and manage related crises. In an era where digital advertising spending exceeds $300 billion, ad fraud is a growing concern, costing businesses billions annually.
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Course Details
• Ad Fraud Fundamentals
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Understanding Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Action
• Ad Fraud Detection Techniques: Machine Learning, Statistical Analysis, and Rule-Based Systems
• Ad Fraud Prevention Strategies: Whitelisting, Blacklisting, and Real-Time Filtering
• Crisis Management for Ad Fraud: Developing a Response Plan, Communicating with Stakeholders, and Mitigating Damage
• Legal and Regulatory Considerations in Ad Fraud: Data Privacy, False Advertising, and Consumer Protection Laws
• Case Studies of Ad Fraud Crisis Management: Examples of Successful and Unsuccessful Responses
• Future Trends in Ad Fraud and Crisis Management: Emerging Threats and Innovative Solutions
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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