Executive Development Programme Ad Fraud & Crisis Management

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The Executive Development Programme in Ad Fraud & Crisis Management is a certificate course designed to empower professionals with the knowledge and skills to combat advertising fraud and manage related crises. In an era where digital advertising spending exceeds $300 billion, ad fraud is a growing concern, costing businesses billions annually.

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About this course

This course is critical for industry professionals seeking to safeguard their organizations from financial losses, brand damage, and loss of consumer trust due to ad fraud. It provides learners with essential skills in ad fraud detection, prevention, and crisis management, making them valuable assets in their organizations. By the end of the course, learners will be able to develop robust ad fraud strategies, manage crises effectively, and drive growth in their digital advertising efforts. This course is not only timely but also essential for professionals aiming to advance their careers in the rapidly evolving digital advertising landscape.

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Course Details

• Ad Fraud Fundamentals
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Understanding Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Action
• Ad Fraud Detection Techniques: Machine Learning, Statistical Analysis, and Rule-Based Systems
• Ad Fraud Prevention Strategies: Whitelisting, Blacklisting, and Real-Time Filtering
• Crisis Management for Ad Fraud: Developing a Response Plan, Communicating with Stakeholders, and Mitigating Damage
• Legal and Regulatory Considerations in Ad Fraud: Data Privacy, False Advertising, and Consumer Protection Laws
• Case Studies of Ad Fraud Crisis Management: Examples of Successful and Unsuccessful Responses
• Future Trends in Ad Fraud and Crisis Management: Emerging Threats and Innovative Solutions

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & CRISIS MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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