Executive Development Programme Ad Fraud & Crisis Management
-- ViewingNowThe Executive Development Programme in Ad Fraud & Crisis Management is a certificate course designed to empower professionals with the knowledge and skills to combat advertising fraud and manage related crises. In an era where digital advertising spending exceeds $300 billion, ad fraud is a growing concern, costing businesses billions annually.
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โข Ad Fraud Fundamentals
โข Types of Ad Fraud: Bots, Click Farms, and Human Traffic
โข Understanding Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Action
โข Ad Fraud Detection Techniques: Machine Learning, Statistical Analysis, and Rule-Based Systems
โข Ad Fraud Prevention Strategies: Whitelisting, Blacklisting, and Real-Time Filtering
โข Crisis Management for Ad Fraud: Developing a Response Plan, Communicating with Stakeholders, and Mitigating Damage
โข Legal and Regulatory Considerations in Ad Fraud: Data Privacy, False Advertising, and Consumer Protection Laws
โข Case Studies of Ad Fraud Crisis Management: Examples of Successful and Unsuccessful Responses
โข Future Trends in Ad Fraud and Crisis Management: Emerging Threats and Innovative Solutions
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