Global Certificate in E-commerce Customer Journey Mapping in a Connected World

Name: Global Certificate in E-commerce Customer Journey Mapping in a Connected World
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The Global Certificate in E-commerce Customer Journey Mapping in a Connected World is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving world of e-commerce. This course emphasizes the importance of understanding and optimizing the customer journey to drive sales, improve customer satisfaction, and build brand loyalty.

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AboutThisCourse

In today's highly competitive and interconnected marketplace, a deep understanding of the customer journey is critical for success in e-commerce. This course covers all aspects of customer journey mapping, from data analysis and customer segmentation to user experience (UX) design and conversion optimization. By completing this course, learners will gain a comprehensive understanding of the customer journey and how to map it effectively, as well as the latest best practices and strategies for optimizing e-commerce experiences. This knowledge is highly valued by employers and will give learners a competitive edge in the job market, opening up new career opportunities and advancement paths in e-commerce and digital marketing.

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CourseDetails

• Customer Journey Mapping Fundamentals: Understanding the basics of customer journey mapping, its importance, and benefits in e-commerce.
• Mapping E-commerce Customer Journeys: Techniques for mapping and visualizing the customer journey in an online business environment.
• Personas and Segmentation: Creating customer personas and segmenting the market for improved targeting and personalization.
• Touchpoints and Channels: Identifying and optimizing key touchpoints and channels along the customer journey in a connected world.
• Data-Driven Mapping: Leveraging data analytics and insights to inform customer journey mapping decisions.
• User Experience (UX) Design: Applying UX design principles to enhance the customer journey and drive conversions.
• Customer Feedback and Iteration: Collecting and acting on customer feedback to continuously improve the customer journey.
• Omnichannel Strategy: Developing a cohesive and seamless customer journey across all channels and touchpoints.
• Ethics and Privacy: Ensuring customer privacy and ethical considerations in e-commerce customer journey mapping.

Note: This list of units is not exhaustive and may vary depending on the specific needs and goals of the course.

CareerPath

The e-commerce landscape is constantly evolving, driving the demand for professionals who can map and optimize the customer journey. In this Global Certificate in E-commerce Customer Journey Mapping in a Connected World, you'll learn to analyze and visualize the customer experience, allowing businesses to make data-driven decisions. The following roles are examples of in-demand positions that require expertise in e-commerce customer journey mapping, along with their respective market trends and salary ranges in the UK: 1. E-commerce Customer Journey Analyst: - Expected to grow by 12% in the next 5 years - £30,000 - £45,000 average annual salary range 2. Digital Marketing Specialist: - Projected growth of 16% in the next 5 years - £25,000 - £40,000 average annual salary range 3. Customer Experience Manager: - Steady growth with excellent career progression - £35,000 - £55,000 average annual salary range 4. Conversion Rate Optimization Specialist: - High demand due to increasing online sales - £28,000 - £48,000 average annual salary range 5. Data Visualization Expert: - Growing need for visual interpretation of complex data - £35,000 - £60,000 average annual salary range Our Global Certificate in E-commerce Customer Journey Mapping in a Connected World is designed to equip you with the skills necessary to excel in these roles and capitalize on the growing market trends. By mastering the art of e-commerce customer journey mapping, you'll be able to effectively contribute to the success of any organization in today's connected world.

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ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN E-COMMERCE CUSTOMER JOURNEY MAPPING IN A CONNECTED WORLD

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London School of International Business (LSIB)

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05 May 2025

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