Global Certificate in E-commerce Customer Journey Mapping in a Connected World
-- viewing nowThe Global Certificate in E-commerce Customer Journey Mapping in a Connected World is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving world of e-commerce. This course emphasizes the importance of understanding and optimizing the customer journey to drive sales, improve customer satisfaction, and build brand loyalty.
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Course Details
• Customer Journey Mapping Fundamentals: Understanding the basics of customer journey mapping, its importance, and benefits in e-commerce.
• Mapping E-commerce Customer Journeys: Techniques for mapping and visualizing the customer journey in an online business environment.
• Personas and Segmentation: Creating customer personas and segmenting the market for improved targeting and personalization.
• Touchpoints and Channels: Identifying and optimizing key touchpoints and channels along the customer journey in a connected world.
• Data-Driven Mapping: Leveraging data analytics and insights to inform customer journey mapping decisions.
• User Experience (UX) Design: Applying UX design principles to enhance the customer journey and drive conversions.
• Customer Feedback and Iteration: Collecting and acting on customer feedback to continuously improve the customer journey.
• Omnichannel Strategy: Developing a cohesive and seamless customer journey across all channels and touchpoints.
• Ethics and Privacy: Ensuring customer privacy and ethical considerations in e-commerce customer journey mapping.
Note: This list of units is not exhaustive and may vary depending on the specific needs and goals of the course.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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