Executive Development Programme in E-commerce and Customer Journey Management

Name: Executive Development Programme in E-commerce and Customer Journey Management
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The Executive Development Programme in E-commerce and Customer Journey Management is a certificate course designed to enhance your understanding of the digital commerce landscape and customer journey management strategies. This programme emphasizes the importance of creating seamless customer experiences across all touchpoints, from discovery to purchase and beyond.

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AboutThisCourse

In today's digital age, businesses increasingly rely on e-commerce to reach customers and drive growth. As a result, there is a high demand for professionals who possess the skills to design and implement effective e-commerce strategies and manage the entire customer journey. This course equips learners with these essential skills, empowering them to advance their careers in various industries, including retail, marketing, and technology. By completing this programme, you will gain a comprehensive understanding of e-commerce trends, customer journey mapping, personalization, data analysis, and digital marketing. You will also learn how to leverage emerging technologies such as artificial intelligence and machine learning to optimize the customer experience. With these skills, you will be well-positioned to lead e-commerce and customer journey management initiatives in your organization and drive business success.

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CourseDetails

• Unit 1: Introduction to E-commerce and Customer Journey Management
• Unit 2: Understanding Customer Segmentation and Targeting
• Unit 3: The Role of User Experience (UX) in E-commerce
• Unit 4: Digital Marketing Strategies for E-commerce
• Unit 5: Personalization Techniques for Customer Engagement
• Unit 6: Analyzing Customer Data and Metrics
• Unit 7: The Importance of Mobile Optimization in E-commerce
• Unit 8: Social Media and Influencer Marketing for Customer Acquisition
• Unit 9: Implementing an Effective Omnichannel Strategy
• Unit 10: Future Trends in E-commerce and Customer Journey Management

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE AND CUSTOMER JOURNEY MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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