Executive Development Programme in E-commerce and Customer Journey Management
-- viewing nowThe Executive Development Programme in E-commerce and Customer Journey Management is a certificate course designed to enhance your understanding of the digital commerce landscape and customer journey management strategies. This programme emphasizes the importance of creating seamless customer experiences across all touchpoints, from discovery to purchase and beyond.
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Course Details
• Unit 1: Introduction to E-commerce and Customer Journey Management
• Unit 2: Understanding Customer Segmentation and Targeting
• Unit 3: The Role of User Experience (UX) in E-commerce
• Unit 4: Digital Marketing Strategies for E-commerce
• Unit 5: Personalization Techniques for Customer Engagement
• Unit 6: Analyzing Customer Data and Metrics
• Unit 7: The Importance of Mobile Optimization in E-commerce
• Unit 8: Social Media and Influencer Marketing for Customer Acquisition
• Unit 9: Implementing an Effective Omnichannel Strategy
• Unit 10: Future Trends in E-commerce and Customer Journey Management
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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