Executive Development Programme in E-commerce and Customer Journey Management
-- ViewingNowThe Executive Development Programme in E-commerce and Customer Journey Management is a certificate course designed to enhance your understanding of the digital commerce landscape and customer journey management strategies. This programme emphasizes the importance of creating seamless customer experiences across all touchpoints, from discovery to purchase and beyond.
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⢠Unit 1: Introduction to E-commerce and Customer Journey Management
⢠Unit 2: Understanding Customer Segmentation and Targeting
⢠Unit 3: The Role of User Experience (UX) in E-commerce
⢠Unit 4: Digital Marketing Strategies for E-commerce
⢠Unit 5: Personalization Techniques for Customer Engagement
⢠Unit 6: Analyzing Customer Data and Metrics
⢠Unit 7: The Importance of Mobile Optimization in E-commerce
⢠Unit 8: Social Media and Influencer Marketing for Customer Acquisition
⢠Unit 9: Implementing an Effective Omnichannel Strategy
⢠Unit 10: Future Trends in E-commerce and Customer Journey Management
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