Executive Development Programme in Segmentation & Business Strategy

Name: Executive Development Programme in Segmentation & Business Strategy
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The Executive Development Programme in Segmentation & Business Strategy is a certificate course designed to provide learners with essential skills for career advancement. This programme focuses on teaching the latest methodologies in market segmentation, enabling learners to identify and target specific customer groups effectively.

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AboutThisCourse

In today's highly competitive business landscape, there is a growing demand for professionals who can develop and implement effective segmentation strategies that drive growth and revenue. This course equips learners with the skills to analyze market data, identify customer needs, and create targeted marketing campaigns that resonate with specific customer segments. By completing this programme, learners will gain a competitive edge in their careers and be better positioned to advance to leadership roles within their organizations. The course covers key topics such as customer profiling, segmentation criteria, positioning strategies, and business growth tactics. Learners will also have the opportunity to apply their knowledge to real-world business scenarios, further enhancing their skills and expertise.

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CourseDetails

• Introduction to Segmentation & Business Strategy
• Understanding Market Segmentation: Primary & Secondary Segmentation Variables
• Segmentation Criteria: Demographics, Psychographics, Behavior & Geographics
• Benefits of Segmentation: Targeting, Positioning & Differentiation
• Segmentation Methods: Firmographic, Needs-based, Value-based & Occasion-based Segmentation
• Business Strategy: Aligning Segmentation with Goals, Objectives & Metrics
• Segmentation Analysis: Market Size, Growth, Share & Profitability
• Segmentation Tools: Cluster Analysis, Discriminant Analysis, Factor Analysis & Logistic Regression
• Implementing Segmentation Strategies: Product, Price, Place & Promotion
• Evaluating Segmentation Strategies: Performance Metrics, Monitoring & Adjusting

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION & BUSINESS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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