Executive Development Programme in Segmentation & Business Strategy
-- ViewingNowThe Executive Development Programme in Segmentation & Business Strategy is a certificate course designed to provide learners with essential skills for career advancement. This programme focuses on teaching the latest methodologies in market segmentation, enabling learners to identify and target specific customer groups effectively.
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โข Introduction to Segmentation & Business Strategy
โข Understanding Market Segmentation: Primary & Secondary Segmentation Variables
โข Segmentation Criteria: Demographics, Psychographics, Behavior & Geographics
โข Benefits of Segmentation: Targeting, Positioning & Differentiation
โข Segmentation Methods: Firmographic, Needs-based, Value-based & Occasion-based Segmentation
โข Business Strategy: Aligning Segmentation with Goals, Objectives & Metrics
โข Segmentation Analysis: Market Size, Growth, Share & Profitability
โข Segmentation Tools: Cluster Analysis, Discriminant Analysis, Factor Analysis & Logistic Regression
โข Implementing Segmentation Strategies: Product, Price, Place & Promotion
โข Evaluating Segmentation Strategies: Performance Metrics, Monitoring & Adjusting
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