Executive Development Programme in Segmentation & Business Strategy
-- ViewingNowThe Executive Development Programme in Segmentation & Business Strategy is a certificate course designed to provide learners with essential skills for career advancement. This programme focuses on teaching the latest methodologies in market segmentation, enabling learners to identify and target specific customer groups effectively.
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⢠Introduction to Segmentation & Business Strategy
⢠Understanding Market Segmentation: Primary & Secondary Segmentation Variables
⢠Segmentation Criteria: Demographics, Psychographics, Behavior & Geographics
⢠Benefits of Segmentation: Targeting, Positioning & Differentiation
⢠Segmentation Methods: Firmographic, Needs-based, Value-based & Occasion-based Segmentation
⢠Business Strategy: Aligning Segmentation with Goals, Objectives & Metrics
⢠Segmentation Analysis: Market Size, Growth, Share & Profitability
⢠Segmentation Tools: Cluster Analysis, Discriminant Analysis, Factor Analysis & Logistic Regression
⢠Implementing Segmentation Strategies: Product, Price, Place & Promotion
⢠Evaluating Segmentation Strategies: Performance Metrics, Monitoring & Adjusting
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