Executive Development Programme Crisis Communication and Media Training
-- ViewingNowThe Executive Development Programme in Crisis Communication and Media Training is a certificate course designed to empower professionals with the skills to manage complex communication challenges during crises. This programme is crucial in today's unpredictable business environment, where a well-planned communication strategy can mean the difference between success and failure.
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⢠Crisis Communication Strategy: Developing an effective crisis communication plan, including the identification of key messages, stakeholders, and communication channels.
⢠Media Relations: Building and maintaining positive relationships with the media during times of crisis, including press releases, interviews, and press conferences.
⢠Social Media Management: Utilizing social media platforms for crisis communication, including monitoring and responding to online conversations, and managing reputational risk.
⢠Internal Communication: Effectively communicating with employees during a crisis, including providing clear and concise information, addressing concerns, and maintaining morale.
⢠Spokesperson Training: Preparing and training spokespersons for media interviews and public appearances, including message development, body language, and delivery techniques.
⢠Scenario Planning: Developing and practicing crisis scenarios to test and refine communication strategies, including tabletop exercises and simulations.
⢠Risk Assessment: Identifying potential crises and assessing the risks and impact on the organization, including conducting vulnerability assessments and developing contingency plans.
⢠Message Development: Crafting clear and consistent messages that resonate with stakeholders, including key audiences, media, and employees.
⢠Media Monitoring: Tracking and analyzing media coverage to assess the effectiveness of communication strategies and identify areas for improvement.
⢠Post-Crisis Evaluation: Evaluating the success of the crisis communication plan, including measuring the impact on reputation and identifying lessons learned for future improvement.
Note: These units are not in any particular order and may vary depending on the specific needs of the organization and the audience of the Executive Development Programme.
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