Executive Development Programme Crisis Communication and Media Training
-- viewing nowThe Executive Development Programme in Crisis Communication and Media Training is a certificate course designed to empower professionals with the skills to manage complex communication challenges during crises. This programme is crucial in today's unpredictable business environment, where a well-planned communication strategy can mean the difference between success and failure.
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Course Details
• Crisis Communication Strategy: Developing an effective crisis communication plan, including the identification of key messages, stakeholders, and communication channels.
• Media Relations: Building and maintaining positive relationships with the media during times of crisis, including press releases, interviews, and press conferences.
• Social Media Management: Utilizing social media platforms for crisis communication, including monitoring and responding to online conversations, and managing reputational risk.
• Internal Communication: Effectively communicating with employees during a crisis, including providing clear and concise information, addressing concerns, and maintaining morale.
• Spokesperson Training: Preparing and training spokespersons for media interviews and public appearances, including message development, body language, and delivery techniques.
• Scenario Planning: Developing and practicing crisis scenarios to test and refine communication strategies, including tabletop exercises and simulations.
• Risk Assessment: Identifying potential crises and assessing the risks and impact on the organization, including conducting vulnerability assessments and developing contingency plans.
• Message Development: Crafting clear and consistent messages that resonate with stakeholders, including key audiences, media, and employees.
• Media Monitoring: Tracking and analyzing media coverage to assess the effectiveness of communication strategies and identify areas for improvement.
• Post-Crisis Evaluation: Evaluating the success of the crisis communication plan, including measuring the impact on reputation and identifying lessons learned for future improvement.
Note: These units are not in any particular order and may vary depending on the specific needs of the organization and the audience of the Executive Development Programme.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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