Advanced Certificate in YouTube Ads & Brand Lift Measurement
-- ViewingNowThe Advanced Certificate in YouTube Ads & Brand Lift Measurement is a comprehensive course designed to equip learners with the essential skills required to excel in digital marketing, specifically in YouTube advertising and brand lift measurement. This course is of immense importance due to the growing demand for YouTube ads specialists across industries.
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⢠Unit 1: Introduction to YouTube Ads
⢠Unit 2: Setting Up a YouTube Advertising Campaign
⢠Unit 3: Types of YouTube Ads: TrueView, Bumper, and Sponsored Cards
⢠Unit 4: Targeting Strategies for YouTube Ads: Demographics, Interests, and Remarketing
⢠Unit 5: YouTube Video Optimization Techniques for Better Engagement
⢠Unit 6: Measuring YouTube Ads Performance: Key Metrics and Analytics
⢠Unit 7: Brand Lift Measurement: Understanding Viewers' Perception and Intent
⢠Unit 8: Advanced Brand Lift Measurement Techniques: Using Surveys, A/B Testing, and Multi-Touch Attribution
⢠Unit 9: Integrating YouTube Ads with Google Ads for Seamless Cross-Channel Marketing
⢠Unit 10: Best Practices and Case Studies for Successful YouTube Ads and Brand Lift Measurement
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