Advanced Certificate in YouTube Ads & Brand Lift Measurement

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The Advanced Certificate in YouTube Ads & Brand Lift Measurement is a comprehensive course designed to equip learners with the essential skills required to excel in digital marketing, specifically in YouTube advertising and brand lift measurement. This course is of immense importance due to the growing demand for YouTube ads specialists across industries.

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About this course

  By enrolling in this course, learners gain hands-on experience in creating, managing, and optimizing YouTube ad campaigns. Furthermore, they explore the intricacies of brand lift measurement, enabling them to gauge the effectiveness of their advertising efforts.  Upon completion, learners will be well-equipped to capitalize on the booming digital advertising market, making them highly sought after by employers. This advanced certification serves as a powerful catalyst for career advancement and establishes learners as experts in the realm of YouTube advertising and brand lift measurement.

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Course Details

• Unit 1: Introduction to YouTube Ads
• Unit 2: Setting Up a YouTube Advertising Campaign
• Unit 3: Types of YouTube Ads: TrueView, Bumper, and Sponsored Cards
• Unit 4: Targeting Strategies for YouTube Ads: Demographics, Interests, and Remarketing
• Unit 5: YouTube Video Optimization Techniques for Better Engagement
• Unit 6: Measuring YouTube Ads Performance: Key Metrics and Analytics
• Unit 7: Brand Lift Measurement: Understanding Viewers' Perception and Intent
• Unit 8: Advanced Brand Lift Measurement Techniques: Using Surveys, A/B Testing, and Multi-Touch Attribution
• Unit 9: Integrating YouTube Ads with Google Ads for Seamless Cross-Channel Marketing
• Unit 10: Best Practices and Case Studies for Successful YouTube Ads and Brand Lift Measurement

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED CERTIFICATE IN YOUTUBE ADS & BRAND LIFT MEASUREMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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