Advanced Certificate in YouTube Ads & Brand Lift Measurement
-- ViewingNowThe Advanced Certificate in YouTube Ads & Brand Lift Measurement is a comprehensive course designed to equip learners with the essential skills required to excel in digital marketing, specifically in YouTube advertising and brand lift measurement. This course is of immense importance due to the growing demand for YouTube ads specialists across industries.
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โข Unit 1: Introduction to YouTube Ads
โข Unit 2: Setting Up a YouTube Advertising Campaign
โข Unit 3: Types of YouTube Ads: TrueView, Bumper, and Sponsored Cards
โข Unit 4: Targeting Strategies for YouTube Ads: Demographics, Interests, and Remarketing
โข Unit 5: YouTube Video Optimization Techniques for Better Engagement
โข Unit 6: Measuring YouTube Ads Performance: Key Metrics and Analytics
โข Unit 7: Brand Lift Measurement: Understanding Viewers' Perception and Intent
โข Unit 8: Advanced Brand Lift Measurement Techniques: Using Surveys, A/B Testing, and Multi-Touch Attribution
โข Unit 9: Integrating YouTube Ads with Google Ads for Seamless Cross-Channel Marketing
โข Unit 10: Best Practices and Case Studies for Successful YouTube Ads and Brand Lift Measurement
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