Professional Certificate Strategic CRM: Driving Customer Value
-- viewing nowThe Professional Certificate Strategic CRM: Driving Customer Value course is a comprehensive program that emphasizes the importance of customer relationship management in today's business landscape. With a focus on strategic approaches, this course equips learners with essential skills to drive customer value, loyalty, and retention.
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Course Details
• Strategic Customer Relationship Management (CRM)
• Understanding Customer Value and Lifetime Profitability
• Implementing a Customer-Centric Strategy
• Customer Segmentation and Targeting
• Designing and Managing Customer Relationships
• CRM Data Analytics and Insights
• Multi-Channel CRM and Customer Experience Management
• Building CRM Capabilities and Organizational Change
• CRM Metrics and Performance Management
• Ethical Considerations in CRM
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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