Executive Development Programme in Event Tech Product Vision
-- ViewingNowThe Executive Development Programme in Event Tech Product Vision is a certificate course designed to empower professionals with the latest industry insights and technological advancements in event technology. This program highlights the importance of innovative product vision in the increasingly competitive event tech market, thereby addressing the growing industry demand for experts who can drive product strategy and development.
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โข Product Vision and Strategy: Understanding the role of product vision in event technology and how to create a compelling product strategy. Includes topics such as market research, customer needs analysis, and competitive analysis.
โข Event Tech Trends: Keeping up-to-date with the latest trends and developments in event technology, including virtual and hybrid events, event apps, and data analytics.
โข Product Development Process: Learning about the various stages of the product development process, from ideation and prototyping to testing and launch.
โข Product Management Tools: Exploring various product management tools and techniques for effectively managing the product development process, including roadmapping, backlog management, and prioritization.
โข User Experience Design: Understanding the principles of user experience (UX) design and how to apply them to event technology products. Includes topics such as user research, usability testing, and interface design.
โข Sales and Marketing Strategy: Developing a sales and marketing strategy for event technology products. Includes topics such as positioning, messaging, lead generation, and sales enablement.
โข Go-to-Market Planning: Planning for a successful product launch, including defining target customers, creating a go-to-market plan, and measuring success.
โข Product Lifecycle Management: Understanding the different stages of the product lifecycle and how to manage products effectively throughout their lifecycle.
โข Data-Driven Decision Making: Using data to inform product decisions and measure product success. Includes topics such as data collection, analysis, and visualization.
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