Advanced Certificate in P2P Market Research: Strategic Planning
-- ViewingNowThe Advanced Certificate in P2P Market Research: Strategic Planning is a comprehensive course designed to equip learners with essential skills in peer-to-peer (P2P) market research. This certification focuses on strategic planning, providing a deep understanding of the latest methodologies, tools, and techniques to help businesses make informed decisions based on data-driven insights.
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โข Advanced Market Segmentation: Identifying and analyzing target audiences for P2P marketplaces. Includes psychographics, behavioral data, and firmographics.
โข P2P Market Trends: Understanding the current and emerging trends in P2P markets. Includes sharing economy, crowdfunding, and on-demand services.
โข Competitive Analysis: Identifying and evaluating competitors in P2P markets. Includes SWOT analysis, Porter's Five Forces, and benchmarking.
โข Market Opportunity Assessment: Identifying and prioritizing market opportunities for P2P marketplaces. Includes market sizing, growth rates, and market share.
โข Customer Experience (CX) Research: Understanding the needs, pain points, and expectations of P2P marketplace users. Includes user interviews, surveys, and focus groups.
โข Value Proposition Design: Creating and testing value propositions for P2P marketplaces. Includes job-to-be-done, value maps, and experimentation.
โข Strategic Planning Frameworks: Applying frameworks such as PESTEL, SWOT, and BCG Matrix for strategic planning in P2P markets.
โข Market Research Methods: Choosing and using quantitative and qualitative research methods for P2P market research. Includes sampling, data collection, and data analysis.
โข Market Research Ethics: Ensuring ethical conduct in P2P market research. Includes informed consent, privacy, and confidentiality.
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