Advanced Certificate in P2P Market Research: Strategic Planning

Name: Advanced Certificate in P2P Market Research: Strategic Planning
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The Advanced Certificate in P2P Market Research: Strategic Planning is a comprehensive course designed to equip learners with essential skills in peer-to-peer (P2P) market research. This certification focuses on strategic planning, providing a deep understanding of the latest methodologies, tools, and techniques to help businesses make informed decisions based on data-driven insights.

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AboutThisCourse

In today's rapidly changing business landscape, the demand for professionals skilled in P2P market research has never been higher. This course provides learners with the knowledge and expertise needed to succeed in this competitive field, opening up new career opportunities and helping them advance in their current roles. Throughout the course, learners will gain hands-on experience in conducting P2P market research, analyzing data, and developing actionable insights. They will also learn how to communicate their findings effectively to stakeholders, ensuring that their research has a real-world impact. By the end of the course, learners will have a deep understanding of P2P market research and its role in strategic planning. They will be equipped with the skills and knowledge needed to succeed in this field, making them valuable assets to any organization looking to stay ahead of the competition.

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CourseDetails

• Advanced Market Segmentation: Identifying and analyzing target audiences for P2P marketplaces. Includes psychographics, behavioral data, and firmographics.
• P2P Market Trends: Understanding the current and emerging trends in P2P markets. Includes sharing economy, crowdfunding, and on-demand services.
• Competitive Analysis: Identifying and evaluating competitors in P2P markets. Includes SWOT analysis, Porter's Five Forces, and benchmarking.
• Market Opportunity Assessment: Identifying and prioritizing market opportunities for P2P marketplaces. Includes market sizing, growth rates, and market share.
• Customer Experience (CX) Research: Understanding the needs, pain points, and expectations of P2P marketplace users. Includes user interviews, surveys, and focus groups.
• Value Proposition Design: Creating and testing value propositions for P2P marketplaces. Includes job-to-be-done, value maps, and experimentation.
• Strategic Planning Frameworks: Applying frameworks such as PESTEL, SWOT, and BCG Matrix for strategic planning in P2P markets.
• Market Research Methods: Choosing and using quantitative and qualitative research methods for P2P market research. Includes sampling, data collection, and data analysis.
• Market Research Ethics: Ensuring ethical conduct in P2P market research. Includes informed consent, privacy, and confidentiality.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN P2P MARKET RESEARCH: STRATEGIC PLANNING

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London School of International Business (LSIB)

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05 May 2025

BlockchainId s-1-a-2-m-3-p-4-l-5-e

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