Professional Certificate in Retention Analytics Fundamentals
-- ViewingNowThe Professional Certificate in Retention Analytics Fundamentals is a comprehensive course designed to equip learners with essential skills in customer and employee retention. This program emphasizes the importance of data-driven decision-making and provides hands-on experience in analyzing customer behavior and loyalty trends.
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โข Introduction to Retention Analytics
โข Understanding Customer Lifetime Value (CLV)
โข Metrics in Retention Analytics: Churn Rate, Retention Rate, and Net Revenue Retention
โข Data Analysis for Retention: Cohort Analysis, Customer Segmentation, and Behavioral Analysis
โข Predictive Analytics for Retention: Machine Learning and Statistical Models
โข Retention Strategies: Customer Journey Mapping, Engagement Programs, and Win-back Campaigns
โข Key Driver Analysis and Conjoint Analysis in Retention
โข Data Visualization and Reporting for Retention Analytics
โข Ethical Considerations in Retention Analytics
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