Professional Certificate in Google Analytics: Email Essentials

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The Professional Certificate in Google Analytics: Email Essentials is a comprehensive course that equips learners with the essential skills needed to advance their careers in digital marketing and data analysis. This program focuses on the importance of email marketing and analytics, providing students with a deep understanding of how to use Google Analytics to measure and optimize email campaigns.

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In today's digital age, businesses rely heavily on email marketing to connect with customers and drive sales. As a result, there is a high demand for professionals who can analyze and interpret email data to improve marketing strategies and drive business growth. This course provides learners with the skills and knowledge needed to meet this demand, teaching them how to track email performance, segment audiences, and optimize campaigns for maximum impact. By completing this course, learners will be able to demonstrate their expertise in email analytics and marketing, making them highly valuable to potential employers. With a professional certificate in Google Analytics: Email Essentials, learners can take their careers to the next level and achieve long-term success in the digital marketing industry.

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Unit 1: Introduction to Google Analytics
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Unit 2: Setting up Google Analytics for Email
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Unit 3: Tracking Email Campaigns in Google Analytics
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Unit 4: Understanding Key Email Metrics in Google Analytics
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Unit 5: Creating and Interpreting Custom Reports for Email in Google Analytics
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Unit 6: Using Google Analytics to Improve Email Targeting and Segmentation
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Unit 7: A/B Testing and Optimization in Email with Google Analytics
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Unit 8: Integrating Google Analytics with Email Service Providers
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Unit 9: Best Practices for Email Analytics in Google Analytics
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Unit 10: Case Studies of Successful Email Analytics with Google Analytics

่Œไธš้“่ทฏ

The Google Analytics: Email Essentials Professional Certificate offers a comprehensive understanding of using data to optimize email marketing campaigns and strategies. The demand for professionals skilled in Google Analytics is rising, with key roles such as Marketing Analyst, Sales Analyst, Web Analyst, Data Scientist, and Business Intelligence Developer experiencing growth within the UK job market. According to recent salary data, UK professionals with Google Analytics expertise can earn between ยฃ30,000 and ยฃ70,000 per year, depending on the role, location, and level of experience. Employers increasingly seek candidates who can analyze and interpret website and email marketing metrics, identify trends, and make data-driven decisions. This Professional Certificate in Google Analytics: Email Essentials covers essential skills, including setting up and managing Google Analytics accounts, creating and tracking email campaigns, and utilizing Google Analytics data to improve email marketing performance. By completing this certificate program, students will be prepared for various roles requiring Google Analytics skills, with the opportunity to contribute to the success of businesses and organizations in the UK.

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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS: EMAIL ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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