Executive Development Programme in Brand Management for the Attention Economy
-- ViewingNowThe Executive Development Programme in Brand Management for the Attention Economy is a certificate course designed to empower professionals in the rapidly changing world of branding. In an attention economy, where consumer attention is a scarce commodity, this programme provides the necessary skills to make your brand stand out.
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โข Understanding the Attention Economy
โข Principles of Brand Management
โข The Role of Branding in the Attention Economy
โข Strategic Brand Positioning in the Attention Economy
โข Leveraging Psychology in Branding for the Attention Economy
โข Measuring Brand Success in the Attention Economy
โข Crafting Compelling Brand Narratives for the Attention Economy
โข Design Thinking and Branding in the Attention Economy
โข Digital Branding and Social Media Strategy in the Attention Economy
โข Brand Management Ethics and Responsibility in the Attention Economy
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