Executive Development Programme in Brand Management for the Attention Economy

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The Executive Development Programme in Brand Management for the Attention Economy is a certificate course designed to empower professionals in the rapidly changing world of branding. In an attention economy, where consumer attention is a scarce commodity, this programme provides the necessary skills to make your brand stand out.

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AboutThisCourse

This course is critical for career advancement in various fields such as marketing, advertising, public relations, and digital media. It equips learners with the ability to create compelling brand narratives, understand consumer behavior, and leverage data-driven insights. The course also delves into the importance of ethical branding and corporate social responsibility. With the ever-increasing demand for brand management professionals who can navigate the attention economy, this programme is a valuable investment in your career. It provides practical tools and strategies used by leading brands worldwide, enabling you to drive brand growth and influence consumer decisions.

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CourseDetails

• Understanding the Attention Economy
• Principles of Brand Management
• The Role of Branding in the Attention Economy
• Strategic Brand Positioning in the Attention Economy
• Leveraging Psychology in Branding for the Attention Economy
• Measuring Brand Success in the Attention Economy
• Crafting Compelling Brand Narratives for the Attention Economy
• Design Thinking and Branding in the Attention Economy
• Digital Branding and Social Media Strategy in the Attention Economy
• Brand Management Ethics and Responsibility in the Attention Economy

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND MANAGEMENT FOR THE ATTENTION ECONOMY
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London School of International Business (LSIB)
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05 May 2025
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