Professional Certificate in Facebook Ads: Social Proof

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The Professional Certificate in Facebook Ads: Social Proof is a comprehensive course designed to help learners master Facebook advertising with a focus on social proof, a powerful tool to increase conversions and build trust. This course is vital in today's digital marketing landscape, where businesses increasingly rely on social media advertising to reach their target audience.

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By enrolling in this course, learners will gain essential skills in creating and managing effective Facebook ad campaigns that leverage social proof to drive results. The course covers key topics such as understanding social proof, creating social proof strategies, and measuring campaign performance. With hands-on exercises and real-world examples, learners will gain practical experience in creating and optimizing Facebook ad campaigns. Upon completion, learners will be equipped with the skills and knowledge needed to advance their careers in digital marketing, social media advertising, and beyond. This course is ideal for marketers, business owners, and anyone looking to enhance their Facebook advertising skills and stay ahead in the competitive digital marketing industry.

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โ€ข Unit 1: Introduction to Facebook Ads - Overview of Facebook Ads, benefits, and setting up a Facebook Ads account. โ€ข Unit 2: Understanding Facebook Ad Objectives - Awareness, consideration, and conversion objectives, and how to choose the right objective for your business. โ€ข Unit 3: Creating Compelling Facebook Ad Content - Best practices for ad images, videos, and copywriting. โ€ข Unit 4: Targeting and Retargeting on Facebook - Core audiences, custom audiences, lookalike audiences, and retargeting strategies. โ€ข Unit 5: Facebook Ad Placements and Optimization - Available ad placements, delivery options, and ad optimization techniques. โ€ข Unit 6: Measuring Facebook Ad Performance - Key performance indicators, ad metrics, and reporting. โ€ข Unit 7: Facebook Pixel and Conversion Tracking - Setting up Facebook Pixel, tracking conversions, and understanding the customer journey. โ€ข Unit 8: Scaling Facebook Ad Campaigns - Strategies for scaling successful campaigns, managing budgets, and avoiding audience saturation. โ€ข Unit 9: Social Proof in Facebook Ads - The power of social proof, user-generated content, and influencer marketing. โ€ข Unit 10: Advanced Facebook Ad Strategies - Automated rules, dynamic ads, and creative testing.

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In the UK, the job market for Facebook Ads professionals is booming, with a variety of roles available, each with its own unique salary range and skill demand. Here's a breakdown of some of the key positions: - **Junior Facebook Ads Specialist**: This entry-level role typically involves managing small-scale ad campaigns, analyzing performance data, and collaborating with cross-functional teams. As a junior specialist, you can expect a salary range of ยฃ20,000 to ยฃ30,000 per year. - **Mid-level Facebook Ads Specialist**: As a mid-level professional, you'll likely be responsible for managing larger ad budgets, optimizing campaigns, and training junior team members. The average salary for a mid-level Facebook Ads Specialist in the UK is around ยฃ40,000 per year. - **Senior Facebook Ads Manager**: At the senior level, you'll be expected to lead strategy development, oversee large-scale campaigns, and collaborate with C-suite executives. Senior Facebook Ads Managers in the UK typically earn between ยฃ60,000 and ยฃ80,000 per year. These numbers reflect the growing demand for Facebook Ads expertise in the UK market. With the right training and experience, you can build a fulfilling and lucrative career in this exciting field.

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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS: SOCIAL PROOF
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London School of International Business (LSIB)
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05 May 2025
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