Professional Certificate in Facebook Ads: Social Proof
-- ViewingNowThe Professional Certificate in Facebook Ads: Social Proof is a comprehensive course designed to help learners master Facebook advertising with a focus on social proof, a powerful tool to increase conversions and build trust. This course is vital in today's digital marketing landscape, where businesses increasingly rely on social media advertising to reach their target audience.
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⢠Unit 1: Introduction to Facebook Ads - Overview of Facebook Ads, benefits, and setting up a Facebook Ads account. ⢠Unit 2: Understanding Facebook Ad Objectives - Awareness, consideration, and conversion objectives, and how to choose the right objective for your business. ⢠Unit 3: Creating Compelling Facebook Ad Content - Best practices for ad images, videos, and copywriting. ⢠Unit 4: Targeting and Retargeting on Facebook - Core audiences, custom audiences, lookalike audiences, and retargeting strategies. ⢠Unit 5: Facebook Ad Placements and Optimization - Available ad placements, delivery options, and ad optimization techniques. ⢠Unit 6: Measuring Facebook Ad Performance - Key performance indicators, ad metrics, and reporting. ⢠Unit 7: Facebook Pixel and Conversion Tracking - Setting up Facebook Pixel, tracking conversions, and understanding the customer journey. ⢠Unit 8: Scaling Facebook Ad Campaigns - Strategies for scaling successful campaigns, managing budgets, and avoiding audience saturation. ⢠Unit 9: Social Proof in Facebook Ads - The power of social proof, user-generated content, and influencer marketing. ⢠Unit 10: Advanced Facebook Ad Strategies - Automated rules, dynamic ads, and creative testing.
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