Professional Certificate in Email Marketing for Digital Marketing Professionals
-- ViewingNowThe Professional Certificate in Email Marketing for Digital Marketing Professionals is a vital course designed to enhance your email marketing skills. This program is essential as email marketing is a $6+ billion industry and email is the third most influential source of information for B2B audiences.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a digital marketing strategy.
โข List Building and Segmentation: Creating and managing an email list, segmenting audiences for personalized campaigns.
โข Email Design and Content Creation: Designing visually appealing emails, crafting compelling subject lines, and creating engaging content.
โข Deliverability and Compliance: Ensuring emails reach the inbox, understanding spam filters, and adhering to email marketing laws and regulations.
โข Email Automation and Workflows: Implementing automated email campaigns, setting up workflows, and using marketing automation tools.
โข Performance Metrics and Analytics: Tracking and measuring email marketing performance, interpreting data, and optimizing campaigns.
โข Integrating Email Marketing with CRM: Connecting email marketing with Customer Relationship Management (CRM) systems for a unified view of the customer journey.
โข Email Marketing Best Practices: Following industry standards, ethical guidelines, and best practices for successful email marketing.
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