Professional Certificate in Email Marketing for Digital Marketing Professionals

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The Professional Certificate in Email Marketing for Digital Marketing Professionals is a vital course designed to enhance your email marketing skills. This program is essential as email marketing is a $6+ billion industry and email is the third most influential source of information for B2B audiences.

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AboutThisCourse

With a focus on strategy, creation, and analysis, this course equips learners with the necessary skills to plan, execute, and optimize successful email marketing campaigns. You will learn to segment audiences, design effective emails, automate workflows, and analyze campaign performance. By completing this course, you will gain a competitive edge in your career, with the ability to drive ROI and engagement through email marketing. This certificate course is an excellent opportunity for digital marketing professionals to advance their skills and stand out in the job market. Enroll today and take your email marketing skills to the next level!

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CourseDetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a digital marketing strategy.
• List Building and Segmentation: Creating and managing an email list, segmenting audiences for personalized campaigns.
• Email Design and Content Creation: Designing visually appealing emails, crafting compelling subject lines, and creating engaging content.
• Deliverability and Compliance: Ensuring emails reach the inbox, understanding spam filters, and adhering to email marketing laws and regulations.
• Email Automation and Workflows: Implementing automated email campaigns, setting up workflows, and using marketing automation tools.
• Performance Metrics and Analytics: Tracking and measuring email marketing performance, interpreting data, and optimizing campaigns.
• Integrating Email Marketing with CRM: Connecting email marketing with Customer Relationship Management (CRM) systems for a unified view of the customer journey.
• Email Marketing Best Practices: Following industry standards, ethical guidelines, and best practices for successful email marketing.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING FOR DIGITAL MARKETING PROFESSIONALS
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London School of International Business (LSIB)
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05 May 2025
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